Prism Positioning · Maya Poleg

Only ~6% of B2B vendor positioning reaches AI-mediated buyers intact.

Most is cut entirely, some arrives softened, and in rare cases a little gets turned against the company.

Even in the best case scenario, in branded queries where the company is named directly, AI still erases 71% of what the company says about itself.

This is not a visibility gap. AI has rewritten what you mean.

See the data here, across 15 B2B industries.

I've spent my career helping B2B companies describe what they do. Now I show them what AI does to that description when a buyer asks, and I help them act on it.

What I do

I develop a map of what AI does with the story you tell when buyers ask about your market: how it slots you and the field around you, how that shifts as the question changes, and the moves that could change what buyers hear.

What Buyers Actually See When AI Tells Your Story

If you want to see what AI does with your positioning before your buyers do, write me.

maya@prismpositioning.com · LinkedIn